PROJECT: CLEAN CLASSICS LAUNCH FW2020

CLIENT: ADIDAS ORIGINALS (EU)

adidas’s most legendary sneakers received a sustainable twist in 2020. For the first time, adidas Originals remakes its most iconic sneakers to address the concern of our generation - plastic waste.

Clean Classics, a range of court classics, redesigned to reduce the brand’s impact on the environment. At the core of this pledge is Primegreen; a series of high-performance materials containing a minimum of 50% recycled content.

To announce and launch this initiative, I produced a series of beautiful animations via 3D/CGI artistry, along with 2 remote photoshoots in the UK.

CREATIVE AGENCY - Annex88 / Creative Director: Danny Mota / Art Director: Chloe Karayiannis / CW: Demetri Pascoe

PRODUCTION COMPANY - Ataboy Studios / Director: Vikkal Parikh + AprilMay Productions (London)