PROJECT: ADIDAS SUPERSTAR 2020 “GAME CHANGERS” CAMPAIGN
CLIENT: ADIDAS ORIGINALS (North America)
adidas’s most iconic sneaker turned 50 in 2020.
7 US cities, 100+ still, motion, + print deliverables, 15 crews changing the game to be the next generation of Superstars.
Acted as both Lead Agency Producer and Production Company.
Oversaw and led creative execution, effectively liaising with the client (adidas), creative teams, account management and dozens of internal and external production stakeholders to fully understand the requirements, expectations, and vision of each production.
7 months from ideation to conception to delivery. An extremely nimble project with a lean crew at all times, I effectively managed and delivered a cost efficient, timely, and beautiful award-winning campaign with my colleagues. I executed every single aspect of this campaign as the sole lead producer.
CREATIVE AGENCY - Annex 88 / Director of Photography: Ryan Chun / Creative Director: Danny Mota
PRODUCTION COMPANY + B CAMERA OPERATOR: Phoebe Chao
Additional work from this campaign available upon request.