PROJECT: 2019 GAP FALL DENIM - KIDS + ADULT CAMPAIGN “DENIM THROUGH THE DECADES”
CLIENT: GAP INC.
When I was a child living in Taiwan, whenever my parents visited the United States, they’d make sure to purchase GAP for me. Coveted clothing. Legendary Americana.
Acted as both Lead Agency Producer as well as Production Company. Managed multiple shoots and respective post processes for GAP 2019 Denim Campaign “Denim Through the Decades” - a campaign that highlighted GAP’s legendary status in the denim world. We also shot the newest Kids product lines of the season.
Both campaigns were released globally in-store and online in all marketing comms and social channels.
ADULT PHOTOGRAPHER - Stas May / Home Agency KIDS PHOTOGRAPHER - Zoe Berkovic / Tricia Joyce Inc
CREATIVE AGENCY - Annex88 / Creative Director: Danny Mota
STYLING - Shabdiece Esfahani / Art Department HAIR - Dennis Devoy /Art Department MAKE UP - Christopher Ardoff / Art Department
PRODUCTION COMPANY - Phoebe Chao @ Milk Studios
