PROJECT: 2020 HYATT CENTRIC x SOFAR SOUNDS LIFESTYLE CAMPAIGN

CLIENT: HYATT HOTELS CORPORATION - HYATT CENTRIC (DUBLIN, IRELAND + MILAN, ITALY)

Hyatt Hotels released a new chain of Hyatt Centric hotels in 2020, worldwide. The Hyatt Centric chain caters to a younger and more creative audience. In order to better understand and participate in their new communities, Hyatt partnered with SoFar Sounds to bring a live music series to their new locations.

In the first weeks of opening, Hyatt Centric Dublin and Hyatt Centric Milan gave the spotlight to local artists and musicians for a live performance.

Hyatt Centric Dublin and Hyatt Centric Milan opened in early 2020.

To communicate this effort with the Hyatt audience, we released a series of documentary-style “day-in-the-life-of” films, highlighting all the favorite hang out spots of each artist, ranging from food and drink to the best hidden gems around their respective cities.

Acted as both Lead Agency Producer and Production Company, in collaboration with local fixers in each city. Managed both shoots and post-production for all long form and cut down deliverables across all Hyatt Centric social and .com channels.

CREATIVE AGENCY - Annex88 / Associate Creative Director: Reginald Van Nurden / Director of Photography: Ryan Chu