PROJECT: FAT CAT, TOP DOG

CLIENT: NEW YORK STATE LOTTERY

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Produced 10 animated pieces for the New York Lottery, in promotion of a new scratch-off ticket "Fat Cat, Top Dog" - a subtle way to make fun of rich people who have enough money to do ridiculous things, such as get portraits painted of their pets. 

The promotion was a call for people to submit photos of cats and dogs for a chance to win custom portraits of their beloved pets from artist Dan Craig. 

These fun and lively images were meant to inspire people to submit their photos.

My responsibilities as the Lead Producer included but was not limited to:

  • Management of all creative concepts from ideation to launch

  • Storyboards and animatics

  • Partner negotiation and contracting

  • 3D modeling oversight 

CREATIVE AGENCY: McCann New York / AD: Eric Aragon, CW: Jack DeLigter

PRODUCTION COMPANY: Aardman Animations / Director: Peter Peake