PROJECT: THE MULTI-FACTOR EQUALIZER - EVENT

CLIENT: OPPENHEIMER FUNDS

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Oppenheimer Fund's bespoke tradeshow experience at Inside ETFs, the world's largest ETF conference held annually in Hollywood, Florida. Each year, Inside ETFs expects over thousands of attendees and 120 speakers.

Oppenheimer Fund's Multi-Factor Equalizer activation showcases the adaptiveness of the company's Mult-Factor ETF products brought to life through a music equalizer and large scale visualizations.

My responsibilities as Lead Producer included but was not limited to:

  • Management of all creative and development elements from conception to launch:

    • interior design

    • graphics

    • signage and printed collateral 

    • spatial design

    • hardware design

    • custom animations (kiosk/tablet and LED screen)

    • original music

  • Produced 6 original Jazz tracks to match each financial element in live studio recordings

  • Financial/budget/scope and timeline management

  • Negotiating with and securing all production partners 

In conjunction with the activation, a :15 pre-roll spot with The Mill (NY) using the one of the same tracks included in the Multi-Factor Equalizer.